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Power Skills Periodical

Explore innovative strategies and creative solutions that empower professionals to overcome communication challenges, lead with confidence, and drive meaningful change in their organizations.

Reframing the Game: How Nike Used Empathy and Innovation to Sign Michael Jordan adidas air jordans converse nike reframe reframing Aug 08, 2025

What if the secret to winning wasn’t having the biggest budget or the deepest legacy, but the boldness to reframe the rules of the game?

In 1984, Nike was an underdog in the world of basketball. Adidas had the swagger. Converse had the stars. Nike? They were a running shoe company on the fringes of...

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Steve Diasio, PhD

Recognized globally as a Top 50 Professor in the World, Steve brings unparalleled expertise in innovation, leadership, and collaboration.

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